PLACEBO participated in Stockholm Fashion Week. Derhi, the creative dierctore of the brand, aiming to push the boundaries and redefine the fashion show experience in the digital age, collaborated with Parade Studio. Together, they curated the 'Mother Of Pearl' experience.

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In the mesmerizing and intricately animated 'Mother of Pearl,' fashion and virtual reality intertwine to narrate the story of the renowned designer, Albert. Venturing underwater, Albert encounters the newly-discovered and enigmatic Placebo creatures, expert marine tailors of the deep sea.

Typically designing for other sea creatures, the Placebo creatures join forces with Albert to create a captivating line, skillfully tailored for humans.